Jonas Berg
Solutions Architect
41 versions of “active customer”. That is what we found in week three of the last pilot.
Aino’s point about owners is the reason. Here is how we got it down to one.
Be known for what you know.
Your company uses Speakfold to help you post on LinkedIn every week without giving up your evenings. You talk for a minute, Speakfold writes it the way you would, and nothing goes out until you say so.
Running marketing? This is the page to send your experts.
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When you’re asked · 5 seconds
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You see your part and why Speakfold picked you. Join, ask for another angle or pass, and Speakfold asks someone else.
Speakfold asks · Point of view
Join “Why AI pilots stall before the model”?
Your part · Proof from the work · Wednesday41 definitions and how we got to oneSpeakfold will ask: What did you find in week three of the pilot?
- Writes about AI pilots (1.7× the usual reach)
With Marcus, Aino, Sofia and Leena
JoinAnother angleSkip
Monday · 60 seconds
Answer one question
Talk or type. One real thing from your week is all Speakfold needs.
One question for Jonas · 60 seconds
What did you find in week three of the pilot?
0:42
So we pulled every table that had a customer status in it, and there were forty-one definitions of active. Sales had one, finance had three
Talk or type. English or Finnish.Use my answer
Tuesday · 30 seconds
Approve your draft
It reads like you, because it is built from you. Change anything you like, and pick a visual if you want one.
Speakfold drafted · in Jonas’s voice
Reads like Jonas.
No AI tellsBuilds on Aino’s postOne real detail: 41 definitions
Removed by the human checkIn today’s fast-paced data landscape, it’s important to note
Any day · 10 seconds
Copy a comment
When a colleague posts, three comment ideas in your voice are ready.
2:21
First three hours · Jonas’s post is live
Your comment, Sofia, in your voice.
The 41 is the number I’m taking into my next call. Buyers ask who owns the data before anything else now.
Sales had the same fight: three teams, three meanings of “qualified”. Owners first, tools second.
Week three is early to find this. Most teams find it after launch, when it costs ten times more.
Approve commentEdit itSpeakfold posts it at 10:24
Seven questions, then Speakfold knows your work.
Answer out loud in your browser or type, in English or Finnish. Your stories, beliefs and numbers become the raw material for every post, used exactly as you told them.
- 1What do you help people with? Say it the way you’d tell a friend.Who it’s for, and what changes for them.
- 2What do you believe about your field that a lot of people get wrong?The opinion you’d defend over coffee.
- 3Walk me through how you actually do the work. What are your steps?Your way, including the parts others skip.
- 4Tell me about one moment from work you still think about. What happened?Who was there, what was said, how it ended.
- 5What results can you point to? Numbers, before and after, anything you’ve seen.Only what you’d be happy to say in public.
- 6A year from now, what should people come to you for?Two or three subjects is plenty.
- 7What should your posts never sound like?Words, tones or topics you can’t stand.
Most of your posts are about you.
Pick the topics you want to be known for, and a goal if you have one. Speakfold brings three ideas a week toward it, three colleagues comment when you post, and the whole team is asked to like it. Company stories stay a small share of your feed.
- A goal of your own: speak at events, hear from buyers, hire for your team. Private unless you share it
- Each post says what it’s for: teach, tell a story, make them smile, take a stand or ask the room
- A story told over a few weeks, one part a week, so people come back for the next one
- An idea box for the moment something happens
Aino’s next 12 postsKnown for: data ownership, analytics teams
- Own post
- Own post
- Company story
- Own post
- Own post
- Company story
- Own post
- Own post
- Company story
- Own post
- Own post
- Own post
Company storyHer own postAt most 1 in 3 is the company’s
Watch your name grow, week by week.
One number built from consistency, reach, engagement, conversation and growth, with a trend, streaks and milestones. You are compared with yourself, never ranked against colleagues.
- Speakfold’s read: which of your topics and kinds of posts work, from your own numbers
- Where you could be known for more, planned the way that works for you
- Shared team wins, never a leaderboard
Aino’s brand index+8 in 4 weeks
74
6 weeks in a rowBest post 5,880
- First 10 posts
- Four weeks in a row
- 10,000 impressions in a month
It comes to you. In a DM.
A short list in the morning and a nudge when a colleague’s post needs you. Answer from Slack, even with a voice clip, and get back to work.
Good morning, Sofia. One thing today: your Thursday post needs one detail. What do buyers ask you first now?
Jonas just posted. Your comment, in your voice:
The 41 is the number I’m taking into my next call. Buyers ask who owns the data before anything else now.
Skip
Your name, your call.
How long does getting started take?
About three minutes. Speakfold has already read your company’s website and suggests topics from your role; you pick what you want to be known for, add one real detail, and your first post is written. After that, when you have a minute, drop in your LinkedIn files and answer seven questions about your work. Speakfold shows a few things about your own posts, like your best one and the day you usually post, and your posts sound more like you.
Do I have to post company content?
Only a small share. By default company stories are at most one in three of your posts. The rest are about the topics you picked.
Can I say no to a company story?
Yes. You see why Speakfold asked you. Say yes, ask for another angle or pass, and Speakfold asks the next best person.
What if I don’t like the draft?
Pick another opening, rewrite any line or start from your own words. Nothing goes out until you approve it. Then you press Post, pick a time, or post it yourself.
Will it make things up about me?
No. Speakfold only uses what you told it and what your company has written down. When it needs a fact it asks, and the gap stays in [brackets] until you fill it.
Who sees my numbers?
You see your own brand index and results. Your team sees shared wins, never a ranking. Admins can look at anyone’s to help them.
Can I take my profile with me?
Yes. Download your voice profile, expertise profile and posts any time.
Does it use my old LinkedIn posts?
Only if you allow it. Your interview and notes are enough to start.
Want Speakfold at work?
Send this page to whoever runs marketing, or book a demo for your team yourself.